Goodmail Systems to Address Email Reputation Management at ExactTarget's Connections '08 User Conference

David Atlas to Provide Tips and Tricks for Optimizing Sender Reputation and Deliverability

For More Information For Marketers: What is CertifiedEmail? Who accepts CertifiedEmail? CertifiedEmail service providers

MOUNTAIN VIEW, Calif., Sept 24, 2008 - Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced that Senior Vice President of Worldwide Sales and Marketing, David Atlas, will be presenting at leading email marketing provider ExactTarget’s annual user conference, Connections ’08. Held from Sept. 23-25 in Indianapolis, Ind., Connections ’08 draws more than 1,000 ExactTarget customers.

On Thursday, Sept. 24 at 2:45 p.m. EDT, Atlas, Al Iverson, director of privacy and deliverability for ExactTarget and David Beasley, vice president of Beasley Direct, will co-present “Why Subscribers Rule Your Deliverability: a Primer on Email Reputation Management.” Attendees will receive tips and tricks for optimizing sender reputation through permission-based strategies and technologies that improve long-term deliverability.

Connections '08 is a three-day conference designed for marketers to improve their one-to-one marketing programs and take their email programs to the next level. Sessions will appeal to those responsible for email strategy at all levels – from vice president to email marketing specialists and web developers. More information can be found at www.connections08.com.

 

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com