GOODMAIL ANNOUNCES MORE THAN TWO BILLION CERTIFIEDEMAIL MESSAGES DELIVERED IN JULY

Record Volume Highlights Increased Adoption by Leading Brands to Improve Consumer Trust and Boost Email Marketing Performance

For More Information For Marketers: What is CertifiedEmail? Who accepts CertifiedEmail? CertifiedEmail service providers

MOUNTAIN VIEW, Calif., August 11, 2008 – Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced a record 2.3 billion CertifiedEmail messages were sent in July from leadings brands such as StubHub, PETCO, Classmates.com, the American Red Cross and Time magazine. This volume, which represents a 500 percent increase in the monthly volume of CertifiedEmail since January, demonstrates the rapidly rising popularity of CertifiedEmail among legitimate permission-based senders who are committed to boosting consumer confidence and want to see lifts in open and click-though rates and improved business results.

“We see more and more senders coming aboard every day because the improved trust, assured inbox delivery and automatic image rendering that CertifiedEmail uniquely provides translates into powerful business results,” said Peter Horan, chief executive officer of Goodmail. “Senders today are typically seeing unique click-through rates improve by 20 percent and open rates soar even higher – on average by more than 40 percent. Meanwhile the ever-growing number of CertifiedEmail recipients are reporting that they feel more in control of their inboxes and safer about receiving email messages.”

One of the companies enjoying the benefits of CertifiedEmail is e-Rewards, the largest “by-invitation-only” online research panel, serving over 700 research firms. e-Rewards’ Opinion Panels allow for market researchers to reach and engage consumers and business professionals to participate in online market research surveys. Because the data it collects is validated and strengthened by sheer volume, the company is constantly focused on increasing consumer response rates among its opinion panelists. e-Rewards implemented CertifiedEmail not only to guarantee delivery but build consumer trust as well. 

“We email invitations to participate in online market research surveys and they are sometimes falsely identified as spam. This presents a problem because when some of our panel members do not receive our e-mails, the quality of the research we supply to our clients suffers. We needed a way to ensure swift, accurate email delivery,” said Joel Davis, senior vice president, technology, e-Rewards. “With Goodmail’s CertifiedEmail, we found a partner that dramatically increased our email delivery rates and improved our ability to reliably engage large numbers of our panel members online.”

Available only to senders who follow the best email practices and very low complaint rates, CertifiedEmail messages are delivered directly to the inbox with all links and images displayed by default. Consumers can easily identify authentic email messages from certified, permission-based senders by looking for the non-spoofable, CertifiedEmail blue ribbon envelope icon in their inbox.  This assurance improves the email experience by providing consumers with a simple visual means of determining the validity and security of a message before they open it.

Adopted by seven of the nation’s top 10 ISPs, more than 400 commercial brands and 200 government agencies and nonprofits send CertifiedEmail today.

About e-Rewards, Inc.

e-Rewards, Inc., based in Dallas, TX, is the largest “by-invitation-only” online research panel, serving over 700 research firms. With millions of panelists, the e-Rewards Opinion Panels provide research firms with quality respondents – enabling them to survey real consumers and business decision-makers. Launched in 1999, e-Rewards was named in 2007 by Inc. magazine as one of America’s fastest growing companies. Recognized in 2008 by the Society of HR Management and the Great Place to Work Institute as one of the 25 Best Medium Sized Companies to work for in America, e-Rewards employs over 325 professionals located in Dallas, London, Los Angeles, New York, San Francisco, Chicago, and Seattle. For more information, visit  www.e-rewardsresearch.com.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com