Email Marketing Innovator Ragy Thomas Joins Goodmail’s Technical Advisory Board

Lead Architect of Top-Ranked Email Technology Platform to Consult with Company on Strategic Product and Market Development Initiatives

For More Information For Marketers: What is CertifiedEmail? Who accepts CertifiedEmail? CertifiedEmail service providers Goodmail's board of technical advisors

MOUNTAIN VIEW, Calif., Monday, July 28, 2008 - Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced interactive marketing entrepreneur Ragy Thomas has joined the company’s Technical Advisory Board. Thomas will leverage his proven track record launching highly scalable and profitable B2C and B2B email platforms to provide Goodmail with strategic guidance on product and technology development.

“Ragy is an email marketing pioneer and thought leader who brings tremendous vision, expertise and relationships to Goodmail’s Technical Advisory Board,” said Daniel Dreymann, co-founder and president of Goodmail Systems. “His leadership and experience working with some of the world’s largest and most sophisticated email marketers will be invaluable to us as we continue to build a platform for a much richer, next-generation email experience for ISPs, marketers and their customers.”

As the former President and Chief Technology Officer of Epsilon’s Interactive Services group, Thomas was integral in growing Epsilon into one of the world’s largest senders of commercial email. In addition to his management responsibilities, Thomas served as chief architect of the company’s market-leading DREAM email technology platform, garnering three consecutive Forrester and JupiterResearch leadership rankings in the firms’ annual evaluations of email marketing service providers.

“CertifiedEmail is a truly unique solution that substantially improves the effectiveness of email marketing by assuring the deliverability, rendering and security of senders’ messages,” said Thomas. “I look forward to working closely with the Goodmail team and my colleagues on the Technical Advisory Board to help marketers realize incredible lifts and the full ROI potential of their campaigns.”

CertifiedEmail provides a reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders with whom they have a pre-existing relationship. Available only to senders with the best email practices, CertifiedEmail messages are delivered directly to the inbox past content and volume filters with all links and images rendered by default. CertifiedEmail messages are also displayed with a non-spoofable blue ribbon envelope in the email interface highlighting the message’s safety to consumers. Adopted by seven of the nation’s top 10 ISPs, more than 400 commercial brands and 200 government agencies and nonprofits send CertifiedEmail today.

In addition to Thomas, Goodmail’s Technical Advisory Board members includes Dr. Martin E. Hellman, Professor Emeritus of Electrical Engineering at Stanford University; Dr. Aviel D. Rubin, Professor of Computer Science and Technical Director of the Information Security Institute at Johns Hopkins University, and; David H. Crocker, a principal with Brandenburg InternetWorking and author of many IETF Requests for Comments (RFC), including RFC 733 – the first standard for Internet email – and its revision, RFC 822, which remains the core reference for Internet mail formatting.

 

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com