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StubHub Improves Email Marketing Results with Goodmail’s CertifiedEmail
World’s Largest Ticket Marketplace Sees Significant Click-Through-Rate and Ticket Sale Increases with Trusted Email Service
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MOUNTAIN VIEW, Calif., July 1, 2008 - Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced that its client StubHub experienced substantial improvements in email marketing results in test campaigns conducted over a four month period this year. Compared to email newsletters sent without CertifiedEmail, StubHub saw a 16 percent lift in unique click-through-rates, 17 percent increase in ticket orders and 36 percent increase in directly attributable email-driven sales.
StubHub, which uses Responsys to execute highly relevant and targeted email programs, considers email one of its most important and effective vehicles for driving ticket sales. Bi-weekly email newsletter updates and preference-based personalized email offers help to connect millions of fans with a vast selection of sporting, concert, theater and other entertainment event tickets. StubHub adopted CertifiedEmail to guarantee the delivery and rendering of its email messages to customers’ inboxes, while also ensuring these emails are just as safe, trusted and reliable as StubHub’s Web site.
“CertifiedEmail guarantees that our emails arrive in the inbox with links and images automatically displayed along with a blue ribbon icon marking them as authentic and safe,” said Albert Lee, email marketing manager for StubHub. “The solution clearly improved our users’ email experiences at the same time that it boosted our email marketing ROI. For the results we got, it was such an easy implementation.”
CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders with whom they have a pre-existing relationship. Available to senders with the best email practices and consumer reputations, CertifiedEmail messages are delivered directly to the inbox past content and volume filters with all links and images rendered by default, and displayed with a blue ribbon envelope in the email interface.
“We are pleased to see that CertifiedEmail is greatly enhancing StubHub’s email campaigns by lifting click-through-rates and ultimately driving increased revenue and business results,” said Peter Horan, chief executive officer of Goodmail Systems. “Goodmail sent more than 1.9 billion CertifiedEmail messages last month alone; we are quickly becoming a best email marketing practice for top companies – like StubHub – as they seek to increase consumer trust and responsiveness to their campaigns.”
“StubHub has built a very successful email program by placing the customer – and the customer experience – at the center of every campaign,” said Scott Olrich, chief marketing officer of Responsys, a leading global provider of on-demand email and marketing automation solutions and CertifiedEmail Authorized Provider. “By improving email relevance and deliverability, Goodmail and Responsys help ensure StubHub’s customers receive the most relevant messages at the most opportune times, driving measurable increase in sales, satisfaction and loyalty.”
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, please visit www.stubhub.com
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com