Communications and Marketing Expert Jordan Cohen Joins Goodmail as Senior Director of Industry Relations

Cohen Will Drive Customer and Industry Relations for Maker of CertifiedEmail™ Class of Trusted Email

MOUNTAIN VIEW, Calif., May 27, 2008 – Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced Jordan Cohen has joined the company as senior director of industry relations.  A well-known industry figure, Cohen comes to Goodmail from Epsilon where he led the company’s strategic relationships and communications with media, analysts, government agencies, Internet service providers (ISPs), industry partners and trade associations.

Today, Cohen co-chairs the Email Experience Council's (eec) Advocacy Committee and the Authentication and Online Trust Alliance's (AOTA) Public Policy Committee, and also serves as a member of the DMA’s Public Relations Advisory Committee.

In his new role, Cohen will spearhead the company's public relations efforts and will work closely with Goodmail's industry partners and senders to leverage CertifiedEmail to improve the consumer email experience and maximize the channel's full potential as a marketing vehicle.  Cohen will report to senior vice president of worldwide marketing and sales, David Atlas.  

“I’ve had the opportunity to work with Goodmail and watch it grow since its earliest beginnings, and I’m thrilled to be joining the team during such an exciting chapter in the company’s history,” said Cohen. “CertifiedEmail is used today by over 500 commercial brands and 200 government agencies and nonprofits in North America and Europe. More than 1.6 billion CertifiedEmail messages were delivered in April, which reflects a large and rapidly growing adoption rate and market presence. I look forward to working with our industry partners and senders as we continue to unleash the unique benefits that CertifiedEmail can deliver for marketers and their customers.”

Prior to his role at Epsilon, Cohen was manager of public policy for the Direct Marketing Association (DMA), where he was responsible for stakeholder communications and where he served as a national spokesman on a variety of direct and interactive marketing issues.

“Jordan is an established industry expert who has driven innovative research and been a real thought leader in trends affecting multichannel marketers and the consumer email experience,” said Atlas. “His deep industry relationships and expertise will be a great asset to Goodmail as we continue to expand our platform’s capabilities and develop the industry’s first inbox-based advertising products.”

CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders with whom they have a pre-existing relationship. Available to senders with the best email practices and consumer reputation, CertifiedEmail messages are delivered directly to the inbox past content and volume filters with all links and images rendered by default, and displayed with a blue ribbon envelope in the email interface.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com