Goodmail Announces Record Level of CertifiedEmail Sent by Top Consumer Brands
Email Campaigns Find Success Using CertifiedEmail to Capture Consumers’ Attention and Assure Delivery of Email As Designed
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MOUNTAIN VIEW, CA, – May 6, 2008 – Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced a record level of CertifiedEmail reaching consumer’s inboxes from today’s leading brand names. April marked a milestone for Goodmail, with more than 1.6 billion CertifiedEmail sent by names like Time Magazine, PETCO and Classmates.com. These brands and hundreds of others have seen direct lifts in (sales, logins, etc.) as a result of adding the trusted blue ribbon envelope to their email messages ,business results providing an immediate flag to the consumer at the inbox level that the message is authentic and from a company with whom they have a pre-existing relationship.
“This milestone represents a 16x increase over the volume of CertifiedEmail sent in September 2007,” said David Atlas, Senior Vice President of Worldwide Sales and Marketing. “Marketers and other email senders are looking for a means of immediately signaling to their customers that their email is legitimate and from a company they’ve opted-in to, and CertifiedEmail’s unique blue ribbon envelope icon instantly differentiates their email in the inbox.”
Driven largely by the CertifiedEmail Premier email service providers partners and top brands from retail, financial, travel, media and government, CertifiedEmail messages are automatically granted unique benefits such as 100 percent assured inbox delivery and the automatic rendering of links and images by default. These benefits, along with the blue ribbon envelope trust mark, have accounted for average lifts in email marketing program performance in the 20 – 40 percent range, and often much higher.
One of the companies enjoying the premium delivery benefits of CertifiedEmail is Coldwater Creek, a top 50 American retailer by online sales according to Internet Retailer magazine. Coldwater Creek is a trusted brand to its customers, whether they use the retailer’s stores, catalogs, or Web site.
"CertifiedEmail provided us the assurance that our customers are getting our emails in a timely manner,” said Ross Allred, Email Marketing Manager, Coldwater Creek. “Our emails are delivered as intended, with images and links working properly. Using CertifiedEmail alleviates daily deliverability concerns."
The email channel is critical to Coldwater Creek and other retailers in need of being able to deliver its email marketing with a premium trusted class that is immediately differentiated in the inbox. Goodmail surveys have found that consumers appreciate email that comes with this added layer of consumer protection, and that the blue ribbon envelope icon is automatically attached to messages by the mailbox providers themselves.
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers. For more information, please visit www.goodmailsystems.com.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com