Goodmail Systems’ Ken Hirschman to Present at Federal Trade Commission Spam Summit 2007

Email Legal Expert to Discuss Solutions for Protecting Consumers Against Fraudulent Email

MOUNTAIN VIEW, Calif., July 10, 2007 — Goodmail Systems, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced that Ken Hirschman, vice president of business development, will be presenting at the upcoming Federal Trade Commission (FTC) Spam Summit, "The Next Generation of Threats and Solutions,” held in Washington, DC from July 11-12, 2007. The two-day summit will bring together experts from the business, government, and technology sectors, consumer advocates, and academics to explore consumer protection issues surrounding spam, phishing, and malware.

An email best practices expert who testified before Congress regarding legislative efforts to combat spam, Hirschman will explore the challenges facing email authentication systems and outline best practices for restoring consumer trust in legitimate email communications.

About Ken Hirschman

Ken brings to Goodmail many years of experience in the email industry in a wide variety of areas including business development, legal compliance, legislative affairs and corporate development. Most recently as Vice President and General Counsel of Digital Impact, a leading provider of email marketing technology and services, Ken was instrumental in pioneering the development of online direct marketing best practices and privacy standards. Invited to testify before Congress regarding legislative efforts to combat spam, Ken has become a frequent public speaker and writer on topics affecting the online direct marketing industry, with a particular focus on CAN-SPAM compliance efforts by very large marketers.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com