AMERICAN RED CROSS TO PRESENT ON BENEFITS OF GOODMAIL SYSTEMS’ CERTIFIEDEMAIL AT AUTHENTICATION AND ONLINE TRUST ALLIANCE (AOTA) SUMMIT 2007

WHAT:	The American Red Cross will present a case study on the successful results of deploying Goodmail Systems’ CertifiedEmail at the Authentication and Online Trust Alliance Summit 2007. The panel, “Build Trust, Boost Your Shopping Cart,” will discuss how third party accreditation solutions can improve email marketing metrics, simultaneously providing a positive return on investment for senders while creating a measure of protection against phishing for consumers.
WHO:	Kimberly Reckner, lead technical liaison of online fundraising at the American Red Cross
WHEN:	Thursday, April 19, 2007 2:45-3:35 p.m. EDT
WHERE:	Republic Ballroom #902 Boston Sheraton Boston, Mass.
WHY:	Goodmail Systems’ CertifiedEmail service is a class of trusted email that lets consumers know a message is authentic and from a legitimate sender, providing a vital measure of protection against phishing. Available as a premium delivery option for qualifying senders, CertifiedEmail provides an increase of 20 to 30 percent in email marketing metrics through 100 percent assured delivery of all messages, automatic rendering of links and images, and the inbox labeling of CertifiedEmail with a unique blue ribbon envelope icon.

 

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com