GOODMAIL SYSTEMS LAUNCHES 300 PERCENT ROI GUARANTEE

Automatic Image Rendering, 100 Percent Deliverability and Increased Trust Drive Consistent Triple Digit ROIs Among CertifiedEmail Senders

MOUNTAIN VIEW, Calif., April 10, 2007—Goodmail Systems, Inc., creator of the CertifiedEmail service for trusted, assured email delivery, today announced that it is launching an unprecedented risk-free trial of CertifiedEmail—the industry’s only premium class of trusted email. Available through September 30, 2007, Goodmail guarantees that qualifying ecommerce senders who enroll in the program will achieve a minimum 300 percent ROI (return on investment) using CertifiedEmail, as a result of increased email marketing metrics such as click through rate, conversions, and revenues per email.

Developed to restore trust between volume senders and consumers, CertifiedEmail offers volume senders the assured delivery of all certified email messages to their customers’ inbox with the images and links rendered on default. The CertifiedEmail service is only available to volume senders whose sending history and complaint rates meet the rigorous qualifying standards set forth by Goodmail in consultation with its partner ISPs and mailbox providers.

“What we have observed in the past six months of CertifiedEmail usage is consistent ROIs in the high triple digit range among our ecommerce senders,” said Goodmail president John Ouren.  “CertifiedEmail gets marketers’ messages seen.  As more and more ISPs and mailbox providers block links and images in the email from senders of unknown legitimacy, the difference in email marketing performance between regular email and CertifiedEmail is striking – in fact, enough so that we felt it time to launch a formal program guaranteeing results.”

In order to qualify for the Goodmail Systems 300 Percent ROI Pledge program, a sender must be using email to drive ecommerce business with an opt-in customer list, and must provide Goodmail in advance with baseline data about its current email marketing program performance.  Once accepted into the program, the sender is provided with free CertifiedEmail for three email campaigns. The campaigns must be conducted within a 45 day period, using a split test methodology.  At the end of the three campaigns, if the sender does not experience an increase in email marketing metrics sufficient to yield a 300 percent ROI, Goodmail will adjust the cost of CertifiedEmail to ensure a minimum 300 percent ROI.

”This is a very interesting move, one that I’m sure marketers wish all their vendors would make,” said Bill McCloskey, CEO and co-founder of Email Data Source, Inc.  “Vendors are not typically so confident in their ability to produce results that they actually guarantee them.  People have been wondering if what Goodmail offers really works.  Now they can find out:  Goodmail’s put their money where their mouth is.”  Email Data Source provides a unique resource for email marketers, a searchable online archive of the email marketing messages from over 18,000 brands.

For more information on how to enroll in the 300 Percent ROI Pledge program, please visit Goodmail Systems: www.goodmailsystems.com.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com