Goodmail Systems to Lead Panel Discussion About Increasing Consumer Trust in Email at DMA 07 Conference

Executives from Goodmail, Time Consumer Marketing and KeyBank to Outline Best Practices for Ensuring Deliverability and Promoting Trust in Email Through Authentication Processes

MOUNTAIN VIEW, Calif., October 8th, 2007 - Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced that Senior Vice President David Atlas will lead a panel discussion entitled “Do Customers Trust Your Email? Differentiate Your Communications” during the DMA07 Conference & Exhibition, October 13-18, 2007 at McCormick Place West in Chicago. Ernie Vickroy, director of email marketing at Time Consumer Marketing, and Dan Tyrpak, online channel management at KeyBank, will join Atlas to discuss best practices for increasing consumer trust in email, including the importance of email authentication, the significance of visual symbols to help recipients identify legitimate messages and strategies to ensure intact deliverability.

“The overload of SPAM, phishing scams and other unwanted messages has escalated consumers’ frustration with email, and marketers are faced with the daunting task of delivering high-quality, impactful messages that reach the target audience without alienating customers,” said Atlas. “Marketers are continuously in search of ways to differentiate their emails, and our panel discussion will outline real-world strategies that have helped many organizations ensure deliverability while increasing consumer trust in email. Through stringent authentication processes and the use of visual symbols to help consumers easily identify legitimate messages, marketers can significantly increase the ROI of email campaigns and generate a higher customer response rate.”

Session Details

Who:

David Atlas, Senior Vice President of Worldwide Sales and Marketing, Goodmail Systems
Ernie Vickroy, Director of Email Marketing, Time Consumer Marketing
Dan Tyrpak, Online Channel Management, KeyBank

What

Panel Discussion: "Do Customers Trust Your Email? Differentiate Your Communications"

Where

DMA07 Conference & Exhibition, McCormick Place West, Chicago

When

Wednesday, October 17 at 9:00 a.m. Central time

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com