Goodmail's CertifiedEmail Wins ClickZ Marketing Excellence "Email Innovation of the Year" Award

MOUNTAIN VIEW, Calif., Nov. 15, 2006 -- Goodmail Systems today announced that its CertifiedEmail service has won the ClickZ Marketing Excellence Award for "Email Innovation of the Year." CertifiedEmail provides a unique means of signaling email legitimacy and safety to recipients while providing accredited volume senders with trusted-class privileges including assured delivery and automatic rendering of links and images. Known for the blue-ribbon envelope indicating the arrival of a CertifiedEmail, the service was launched in May of this year with the support of major ISPs.

The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in the past year, moving the industry forward by providing brilliant examples of what can be accomplished. Winners and finalists were nominated and selected by ClickZ Network readers and editors in online voting.

"It's an honor for Goodmail to be recognized by industry experts, peers and users of CertifiedEmail," said Richard Gingras, CEO and co-founder of Goodmail Systems. "Our goal has been to restore trust between recipients and senders of volume email communications, be they banks, charitable organizations, or e-commerce companies. This award is a testament to CertifiedEmail's ability to simultaneously provide triple digit ROI to senders while protecting consumers from phishing scams and email fraud."

CertifiedEmail is Goodmail's service for restoring trust to email communications among volume email senders and their consumer recipients. Accredited senders with the best email practices can choose to send their customer communications and transactional messages via CertifiedEmail, which imprints a cryptographically-secure token on outgoing email messages. Participating ISPs and mailbox providers like AOL and Yahoo! assure delivery of those messages to the server-level inbox with links and images automatically rendered intact. Many ISPs today routinely disable links and images as a security precaution against phishing and other forms of email-based fraud. CertifiedEmail messages are clearly labeled with a unique blue-ribbon envelope trust icon signaling that a message is safe to read and act upon.

All winners of the 2006 ClickZ Marketing Excellence Awards can be found at http://www.clickz.com/showPage.html?page=3623677.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com