Goodmail Systems Announces 200th Sending Brand for Certified Email

Doubleday Entertainment Signs as Charter Sender Program Hits Four Times Expected Goal

Mountain View, CA; September 6, 2006 -- Goodmail Systems today announced that it has signed 200 sending brands to the CertifiedEmail Charter Sender Program. CertifiedEmail is Goodmail's service for restoring trust to email communications among volume email senders and their consumer recipients.

"We are delighted to be on board with CertifiedEmail," said Christian Busch, director of online marketing for Doubleday Entertainment. Doubleday Entertainment is the preeminent marketer of books and merchandise via direct mail and e-commerce in the U.S. "We look forward to using the CertifiedEmail service to help us assure delivery of our email communications with all links and images intact."

Available to senders with the best email practices, CertifiedEmail imprints a cryptographically-secure token on outgoing email messages, assuring delivery to the server-level inbox with all links and images automatically rendered at participating ISPs and mailbox providers like AOL and Yahoo! CertifiedEmail messages are delivered with a unique trust icon, assuring consumers of an email message's authenticity.

"Charter senders have been seeing click-through rates improve as much as 30 percent and business results like site logins and revenue per email increases as high as 28 percent," said John Ouren, senior vice president of sales and business development for Goodmail Systems. "This explains why sign- ups for our Charter Sender Program are now four times what our original goal was for the program. "Email messages resulted in higher click-throughs, and improved program response rates."

The Charter Sender Program allows qualifying volume senders who sign up by September 30, 2006 to send free, unlimited CertifiedEmail for three months. After the Charter Sending promotion ends, the cost to send CertifiedEmail is one-quarter penny per message.

Doubleday Entertainment(TM) is the preeminent marketer of books and merchandise via direct mail and e-commerce in the U.S. with over 7 million members and including over 35 book clubs, such as Doubleday Book Club(R), Literary Guild(R), Book of the Month Club(R) and special interest and lifestyle clubs like One Spirit(R) and Black Expressions(R). A wholly owned subsidiary of BOOKSPAN, Doubleday Entertainment and its predecessors (Book-of- the-Month Club and Doubleday Book Club) have been recognized as leaders in the direct marketing business for over 70 years.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.   For more information about Goodmail, visit the company's web site at: www.goodmailsystems.com .

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com